Downtown Hamilton Market Study

On November 9th, the Planning Team presented highlights of the Downtown Hamilton Market Study conducted by Dr. Arthur Allaway. The study suggests that Downtown Hamilton may bolster its economic revitalization efforts by targeting four markets:

1. those who live in a 1.5 mile radius of Downtown Hamilton, 
2. middle and upper income households within a 5 mile radius of Downtown Hamilton, 
3. those who live in other parts of Marion County and visit Downtown Hamilton on a monthly or more frequent basis, and 
4. travelers on Corridor X between Memphis and Birmingham (who could be attracted to Downtown for more than fast food and fueling up)

The analysis involved research into the spending capacity and interests of Marion County residents and the types of businesses already serving those needs and interests. In essence, the gaps---what residents have to travel outside of Hamilton to buy---represent retail development opportunities. But, not all opportunities are equally feasible and only certain types would be fitting for Downtown Hamilton. Dr. Allaway's report suggests the following types of businesses, in addition to what is there now, have a real chance of success Downtown:

• Locally owned lunch/dinner restaurant
• Artist studios and exhibit space/store
• General or mercantile store
• Regional offerings store
• Multiple antiques and architectural collectibles stores
• Plant nursery
• Clothing store(s)
• Furniture store
• Book store
• Electronics store
• (Authentic) Hardware store
• Specialty grocery store

 Download the the full report HERE.